Pliant Expands Its Reach into the Insurance Sector with Hi.health Acquisition

April 17, 2025 - 19:00

European B2B payment solution provider Pliant has announced its acquisition of the Austrian InsurTech company hi.health. This strategic move, revealed on April 16, aims to enhance Pliant's offerings by integrating hi.health’s innovative insurance solutions into its portfolio.

The acquisition is expected to bolster Pliant's capabilities in the insurance market, allowing the company to provide a more comprehensive suite of services to its clients. Hi.health specializes in digital insurance solutions, which align well with Pliant's focus on streamlining payment processes for businesses.

By incorporating hi.health's technology and expertise, Pliant aims to create synergies that will enhance customer experience and improve operational efficiency. This expansion into the insurance sector reflects Pliant's commitment to diversifying its services and tapping into new growth opportunities within the financial technology landscape.

As the B2B payment industry continues to evolve, Pliant's acquisition positions the company as a key player in both the payment and insurance markets.