Oura's Success with Gen Z Women in Wellness Tracking

November 18, 2025 - 11:32

CEO Tom Hale has highlighted a significant trend: Gen Z women are rapidly becoming the largest group of users for Oura's innovative health-tracking ring. This demographic's increasing interest in wellness and self-care is driving Oura's growth and reshaping the market landscape.

The Oura ring, known for its sleek design and advanced technology, offers insights into sleep patterns, activity levels, and overall health metrics. As young women prioritize their well-being and seek tools that empower them to take control of their health, Oura has positioned itself as a leader in this niche.

The rise in popularity among Gen Z women is not just about the product's functionality; it also reflects a broader cultural shift towards holistic health and wellness. With social media amplifying wellness trends, Oura's appeal continues to grow as these women share their health journeys online. This trend signals a promising future for Oura as it taps into the values and priorities of a new generation focused on health and self-improvement.