Nearly 6 in 10 young women get health and wellness information from influencers

July 14, 2026 - 03:46

Nearly six in ten young women now turn to social media influencers for guidance on health and wellness, according to a new survey. The research highlights a growing shift away from traditional sources like doctors or official health organizations. Young women are especially likely to report that they frequently encounter influencer content focused on beauty and physical appearance.

The findings suggest that platforms like Instagram and TikTok have become primary destinations for this demographic when seeking tips on diet, exercise, mental health, and skincare. Many respondents said they trust influencers because the content feels more relatable and accessible than clinical advice. However, experts caution that not all influencer recommendations are backed by science, and some may promote unrealistic standards or risky practices.

The survey also found that young women are more likely than men to follow influencers who share personal stories about their health journeys. This emotional connection appears to drive engagement and loyalty. While some influencers partner with licensed professionals to provide accurate information, the line between entertainment and education often blurs. As a result, researchers urge consumers to verify claims and consult medical providers for serious concerns. The trend shows no signs of slowing down, with influencers shaping everything from morning routines to long-term wellness habits.