Rethinking the Five-a-Day Guideline: A Call for Ten Portions of Fruits and Vegetables

September 21, 2025 - 03:51

For years, the five-a-day guideline has been a staple of public health messaging, but recent research suggests that this benchmark may not be sufficient for optimal health. Experts now advocate for a target of ten portions of fruits and vegetables daily to achieve the best health outcomes. This shift in perspective has been highlighted by celebrity chef Jamie Oliver, who has criticized the longstanding five-a-day recommendation as misleading.

The new findings indicate that higher consumption of fruits and vegetables is linked to a reduced risk of chronic diseases, improved mental health, and overall better well-being. To help individuals reach this new target, practical adjustments can be made in daily routines. For instance, incorporating fruits and vegetables into breakfast, snacks, and main meals can significantly increase intake without feeling overwhelming.

As awareness grows about the benefits of consuming more plant-based foods, it becomes increasingly important to rethink dietary guidelines and encourage a more ambitious approach to fruit and vegetable consumption.